| Music Promotion Services
With the new music business model shifting digitally, key players are compelled to refocus their marketing and pr efforts to leverage their artist's online presence. Rather than continue to implement marketing campaigns that fail to capitalize on emerging trends in social media and digital music promotions, N.Y.L.A. Entertainment Group has a renewed focus and has redesigned our marketing and pr service offerings to be more aligned with today's changing music business model. We've rededicated our mission of supporting a positive, upward growth for our clients by helping them become more competitive in the Music 2.0 world. We've basically eliminated those services that aren't creating much added value towards the longevity of our client's careers. We've also redesigned our current service offerings to be more compatible with online music promotions and have added new services that have proven to be more cost effective and profitable to the artists. Given all of these changes, we are better suited to adjust with the changing tastes and preferences of today's audience and will be more proactive in the methods we use to market our client's projects.

Specifically, our music promotion services focuses on creating a strong push and pull effect using key influencers (ie. DJs, radio, & the media) to push the music to the target audience and grassroots promotions to pull in the target audience. Eventually, these efforts are implemented with the primary objective of strengthening the artist's online pressence, increasing the fanbase, and ultimately solidifying sales.
| Music Promotion Capabilities
Music servicing to over 3,000 radio, mixtape, & club DJs; record pools; industry tastemakers
Music promotion packet mail out to targeted radio DJs
Record label consulting
Online public relations & media placement
Online fanbase development
College/Secondary radio servicing & publicity
Online music servicing to podcasts, blogs, mp3 sites
Creation of artist's virtual press kit to include bio, news releases, press clippings, photos, mp3's, & internet tools (i.e. banners, logos, wallpapers)
 
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